Businesses commonly ask the question: “Can we trademark our slogan.” In many cases, the answer is a resounding YES! A trademark attorney can help your business protect your slogan if the slogan is used in a manner that identifies and distinguishes the goods or services of your business from the goods or services of your competitors. The slogan cannot be generic because generic phrases are not available for trademark protection. The best practice for obtaining a trademark on a slogan is to consult with an experienced trademark attorney that will help your business take the appropriate steps to obtain a federal registration on your slogan.
The federal registration process is not mandatory. However, it will prevent a junior user of the trademark being used in the same class from filing a trademark application for the same or confusingly similar trademark. If you fail to register the mark, you may be precluded in the future from expanding to new markets as a result of the junior user’s adoption of the same or similar mark.
Not only can a trademark application obtain trademark rights to the slogan in the United States, but in many cases the trademark attorney can also obtain foreign trademark rights through the Madrid Protocol.
Does your business have a word or other symbol that you need trademarked? If so, contact South Florida Trademark Attorney Matthew Sean Tucker at Tucker IP. Trademark Attorney Matthew Sean Tucker is available to meet throughout South Florida. Tucker IP serves clients throughout South Florida, including West Palm Beach, Fort Lauderdale, and Miami-Dade. Call the Firm toll-free at 1-844-4-TUCKER or send us an email through the Firm’s website. Thereafter, Trademark Attorney Matthew Sean Tucker will contact you for a free consultation.