Businesses commonly ask the question: “Can we trademark our slogan.” In many cases, the answer is a resounding YES! A trademark attorney can help your business protect your slogan if the slogan is used in a manner that identifies and distinguishes the goods or services of your business from the goods or services of your competitors. The slogan cannot be generic because generic phrases are not […]
When individuals start a new business, they try to save costs by filing their trademark applications themselves and without the assistance of trademark counsel. In 100% of the cases I have reviewed where the trademark applicant does not hire a trademark attorney, the trademark applicant makes a fatal flaw. I am contacted almost daily by individuals who […]
Trademarks are the Oil to Your Company’s Engines When it comes to taking care of your car, everyone understands that getting your oil changed is necessary to prevent costly engine damage. Oil is a lubricant that is essential to vehicle operation to allow metal pistons to rub against the metal cylinder without heating to the point of welding together. If you do not change your oil, dirt and other grime accumulates in the oil until the oil can no longer lubricate the engine and the engine fails. For this and many other reasons, the majority of individuals take their car in for regular oil changes to protect their engine. Trademarks are the oil of your company. Your company will only run a short time without it. More importantly, the […]
